FREE ARTICLES A Simple Tool to Inspire Customers & Prospects to Buy From You
An ezine is a powerful tool to stay in touch with your clients and prospects on a regular basis. An effective ezine can inform and motivate customers and prospects to buy a new product or service and maintain customer loyalty. Read on to learn how to send an ezine that gets results. read more » Tis the Season for PR: Make Hay While the Pros are Away
Summer is in the air, and that means summer camp with the kids, outdoor adventures, and lots of travel. It's also the season when the PR pros kick back for a couple of months, and editors and reporters are left scrambling for much needed copy. Plan ahead, and give them what they're looking for! read more »Recession Quick Tips: 5 Marketing Musts
Now, in today’s tough economy, is the ideal time to break out from the pack and claim your market share. Here are 5 recession marketing musts that you should implement right now to establish your strong foothold in today’s economy… and run at the head of the pack always.
read more » Time for a Business Makeover?
Slumps happen. And although there can by any number of reasons a small business owner falls into a slump, including today’s tough economy, the important part is finding a way out. Here are eight highly-effective strategies to focus your efforts and get back on track. read more » Guerrilla Market Your Website for Big Results
Intriguing and deemed 'raffic worthy websites without a sound marketing plan will fail to make an impact. Marketing your website online and offline is just as important as marketing your product or service. Coordinate both of these marketing efforts in places your target market lives and works. Follow the following online and offline marketing steps to have repeat visitors in no time... read more » How to Grow Your Business in Turbulent Times
In today's tough economy, most prospects are thinking twice before buying. That means everyone in your business needs to go above and beyond to win them over as a loyal customer. Read on for ways to get in the limelight, build credibility and establish relationships that lead to more sales, even in today's tough economy. read more » 5 Steps to Effective Business Social Networking
Social networking is a very effective, low-cost approach to boosting a network of prominent contacts for your business. It’s also a powerful marketing tactic small business owners must master, yet most don’t know where to start. Read on for 5 tips to focus your Social Networking efforts and boost your success. read more » 7 Steps to Simple Holiday Marketing
Small business owners who approach the holiday season with a few simple marketing tactics in hand could start the new year with plenty of new business. Read on for 7 strategies to focus holiday marketing efforts. read more » Small Business Learn Big Lessons from Top Brands
With the U.S. economy slowing since 2001, one would think that international brands would sneak to the top. However, do you realize that 16 of the top 25 global brands are U.S. brands? And eight of these brands occupy spots in the top ten. Other countries enjoying top billing are.... read more » Create ONE Remarkable Marketing Message
Small business owners who identify and repeat their ONE remarkable marketing message will consistently capture the attention of potential customers. Read on for 7 strategies to focus marketing efforts. read more » Niche to Streamline Marketing & Boost Success
One of our clients was overjoyed to share with us that she's now a Grandma...or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. read more » Advertising Psychology: The Sane Approach to Evaluating Your Message
Big business spends millions on advertising media placement and production. Great big business spends big bucks on research, too. read more » Are You Part of the New "Silver Bull" Industry?
One of the healthiest, most active generations in history – Baby Boomers - is igniting the new “Silver Bull” industry. Whether you’re a Boomer launching a business or a business owner targeting the Silver Bull market, four time-tested strategies are essential. read more » Building A Mega-Brand Requires 7 Mini-Concepts
How do you build a mega-brand like Dwayne Wade of the Miami Heat? Follow 7 mini-concepts that make your brand distinctive and direct all your marketing efforts. Here they are. read more » Boost Your Bottom Line Marketing Blog
A blog written by marketing spitfires Holly George and Leslie Hamp. read more » How To Write A Press Release That Gets Published
Many small business owners are surprised to find that crafting a press release is more like following a recipe than writing a creative essay. read more » Five Keys to Spying on Your Competition - Guerrilla Style
How does your company stack up to your competition? Learn the five keys to spying on your competition and how to honestly evaluate your own products and services. read more » Looking Good in Print and on The Web — Guerrilla Style
Learn the "10 Cardinal Rules for Stand-Out Print and Web Copy" in order to better market your product and web site. read more » Proven Steps to Create Profit-Producing Headlines
It’s a fact. Headlines are the most important “front line” to any market. It’s the first thing a reader sees…and the last if it’s no good. Learn how to snag the attention of your customers and prospects and inspire them to buy your product read more » Will You Make or Break Your Business Success in 2007?
Planning is a key ingredient to business success. But the truth is 90 percent of small business owners do not have a plan. Most don’t know where to focus their efforts for the greatest impact so they procrastinate or, worse yet, don’t take any action read more » 5 Marketing Strategies To Boost Your Business
When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that's all it is. read more » Big Time Press on a Shoestring Budget
Public relations - it's king when it comes to informing, persuading, and creating a "buzz" quickly and inexpensively. read more » How to Discover the "Buzz" On You
Have you ever wondered what people think when they hear your name or see you walk into a room? read more » Smart Business Owners Advertise with Two Things in Mind
The marketing field is flooded with sources and experts. How does a business owner weed through these sources... read more » The 4 Essentials of Writing Copy That Sells
Your copy sells you 24/7. When you mail a brochure, hand out print materials or refer someone to your web site, your copy will act as a sales person delivering a message and influencing perceptions about your business, your brand. Learn the 4 essentials read more » What Color Is Your Marketing?
The colors you use in your marketing - business cards, brochures, stationery, website, signage and office décor - play an important role in establishing your brand. Learn how color conveys your message, reinforces your brand, and motivates people to buy read more »
|
